SÃO PAULO FASHION WEEK
2019SÃO PAULO FASHION WEEK
ESTUDIO GUTO REQUENA
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São Paulo - Brazil, 2019
Director: Guto RequenaDesign team: Ludovica Leone, Guilherme Giantini, Bruno Baietto, Eduardo Chalabi
Venue set designStatus: Built
Role: Architectural drafting, bespoke furniture design.
Director: Guto RequenaDesign team: Ludovica Leone, Guilherme Giantini, Bruno Baietto, Eduardo Chalabi
Venue set designStatus: Built
Role: Architectural drafting, bespoke furniture design.
The set design for SPFW’s 47th edition was inspired by the concept of Utopia. Taking up an old vacant industrial shed which measures around 5,000 sq mt with a 16-meter high ceiling, the two fashion show rooms are located at the sides of the shed and each one of them can have 1,700 people inside.
At the center, we created a square as a design gesture of embracing the collective by allowing visitors to meet up. The square is formed by six pieces of furniture which were designed to have different purposes each, such as: sitting down, watching the shows on the big screens around the square, having a drink at the bar, having some privacy in the small garden or playing in the see-saws.
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